Tired is a feeling.
Done is a decision.
At Alpha Kings, we don’t stop because we’re winded, sore, or worn out. We stop when the work is finished. When the set is complete. When the mission is handled.
That’s the standard. Not just in the gym—but in life.
Anyone can go hard when it’s easy. What separates the real ones is what they do when their body says “quit.” Alpha Kings push through the wall. That’s where the progress lives. That’s where you get sharper, stronger, and more dangerous—rep by disciplined rep.
We’re a Canadian company based in Victoria, BC, built for people who live this mindset. No hype. No shortcuts. Just gear made to outlast the excuses.
From the “Kill Your Demons” Hoodie, to the OG Tanks, to the Built For The Grind Shorts—everything we make is designed for athletes who finish what they start.
👉 Shop the full Alpha Kings collection
Tired? Good. Keep going.
Done? Then you’ve earned the right to stop.
Alpha Kings finish what they start. Always.