Kill Your Demons
We all have them.
Doubt. Fear. Shame. Excuses. That voice in your head that whispers you’re not enough. That you’re wasting your time. That it’s okay to skip today.
Most people run from that voice. They hide it behind distractions, fake confidence, or false positivity. But the truth? If you don’t face your demons head-on, they’ll run your life.
At Alpha Kings, we don’t ignore the dark—we walk straight into it. That inner war? We train in it. We get under the bar when we’re tired. We show up when no one’s watching. We stay locked in when the motivation’s gone and all that’s left is grit.
“Kill your demons before they kill you.”
That’s not a slogan. That’s a warning. Because the battle isn’t with the weights. It’s with the weaker version of you—the one that wants to quit early, coast through sets, disappear when it gets uncomfortable.
We’re proudly based out of Victoria, British Columbia, and every piece we drop is built for this mindset.
The Kill Your Demons Hoodie was made for those moments. Oversized. Heavyweight. Clean design with a message that hits. It’s not just apparel—it’s a uniform for war. Throw it on when your body’s sore and your mind’s not right. When everything in you says stop—but you go anyway.
Pair it with our Alpha Kings performance tees, made for high heat and heavy lifts. Add our reinforced training shorts, no ride-up, no breakdown, just full range and full purpose.
This hoodie isn’t for everyone. It’s for the ones who know exactly what they’re fighting—and aren’t afraid to step into it.
The demons don’t die easy.
But neither do you.
